When you have just gotten your cdl and are a company driver struggling financially because it doesn't pay enough, the lease sounds pretty good. You don't really see the debt that comes with the truck. You see "freedom" and "lots of money". They don't promote it as a lease. They promote it as o/o.
I learned my hard lesson at swift. They hype it up so much. Every terminal, especially phoenix, you're being told how wonderful it is. I bought into it. After 2 or 3 weeks I realized what I had done. Took a bit to find an exit, but once I did I never went back.