Lolno....not only no but HELL no. The brakes on that truck fail and its going to roll all over the place and torque the hell out of the straps and likely break them, or cause damage to the rims at a minimum. Vehicles have tie down points for a reason. Using a basket (over wheel net designed to hold the entire wheel) would likely be ok as well though on a pickup unless its a half ton id be iffy at best for that in most cases.
If you wanted to do what this guy is doing as ADDITIONAL securement incase something fails or to avoid excessive movment if the brakes ARE bad then sure maybe especially if you had something to protect the rim. This is just asking for problems and i have seen a few vehicles fall off trailers with this kind of securement.
I still see various car haulers strapping through the wheels. It is beyond irritating as car dealers began checking wheels for EVERY car hauler because a few are hard headed. A local BMW/Mercedes dealer where I used to live insisted on coming out to the trailer when their used cars arrived because wheels were coming in scratched.