Questions about truck washes

I try to get by once a month

 

I would go by more often it was a little cheaper. If i could pay 10 dollars every wash id get it done once a week. But at 45 for truck and 80 with a trailer its hard even to go once a month. Since i run alot of dirt roads it doesnt stay clean for the most part.

 

Well, this should be interesting. That will all depend on time of day, and how well you market.

 

Forget about swag - a free cheap hat or mug won't earn you a trucker's loyalty nor will it get you any useful advertising.

What will work is a loyalty type program that is targeted at drivers who park for time at home within a 10 mile radius. Find those lots, then find a way to reach the drivers who pay to park there. Reaching out to all the nearby food warehouses (there are a lot) to get on their list for trailer wash outs. Contracting with local companies that have 10-20 trucks for bulk pricing would work as well.

 

I would also reccomend a dedicated " trailer wash out bay" so the rest of us dont have to sit behind a reefer getting washed out

 

There's this coffee shop with the most god awful coffee to have ever filled a mug but they seem to always have a line at the drive thru. The baristas are all dressed in bikinis or lingerie and always greeting customers with a smile.
In this case the product is garbage and the customer service with a smile is what makes the sale.
I recommend locating in a warm climate and hiring a dozen college students in standard issue bikinis to work for minimum wage plus tips and you won't need to advertise one bit.

 

Invent something that will clean the undercarriage and underside of the engine, transmission, etc., and the world will beat a path to your door.

You will become a household name.