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Marketing plan help !

Discussion in 'Refrigerated Trucking Forum' started by stonedoc, Jun 5, 2012.

Page 1 of 2
  1. Jun 5, 2012 #1
    stonedoc

    stonedoc Bobtail Member

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    Apr 1, 2012
    Cola Town
    0
    Hello all , I'm starting business in 3 months or so I have a well exp driver and we are going to be hauling produce from Calif. To S.C. or anywhere really . Can anyone help with info on marketing my new company to potential customers who already have service with a larger company ? Any info on good lanes for me would be great Thanks very much we are in middle of S.C. Thanks Again !
     
    stonedoc, Jun 5, 2012
    stonedoc, Jun 5, 2012
    #1
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  3. Jun 6, 2012 #2
    Frank Drebin

    Frank Drebin Bobtail Member

    13
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    Jun 4, 2012
    The West
    0
    You do not need a marketing plan for a one truck and trailer operation. Yoiu cannot offer a customer capacity.
     
    Frank Drebin, Jun 6, 2012
    Frank Drebin, Jun 6, 2012
    #2
  4. Jun 6, 2012 #3
    CondoCruiser

    CondoCruiser The Legend

    19,726
    18,734
    Apr 18, 2010
    Tennessee
    0
    You have the state farmers market on the south end of town. Maybe you can find some connections there. Even a grocery DC. Then you need your outbound freight from a certain company.

    Like Frank said, companies will want you to handle multiple loads. You would be better off signing on with an established company. There are plenty that run I-20/I-10
     
    CondoCruiser, Jun 6, 2012
    CondoCruiser, Jun 6, 2012
    #3
    stonedoc Thanks this.
  5. Jun 6, 2012 #4
    stonedoc

    stonedoc Bobtail Member

    32
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    Apr 1, 2012
    Cola Town
    0
    Thanks for the tip I've been meaning to get by there .... So I did today thanks for stoking the fire ! I got a verbal commitment from a farmer no promises of course but that sure :biggrin_25520:does ease my mind a bit ! Even better if its true he said with 1 truck I don't have to comply with the california carb laws ! Does anyone know if that's correct ? Thanks Again
     
    stonedoc, Jun 6, 2012
    stonedoc, Jun 6, 2012
    #4
  7. Jun 6, 2012 #5
    Frank Drebin

    Frank Drebin Bobtail Member

    13
    3
    Jun 4, 2012
    The West
    0
    Even one truck operations have to comply with CARB rules.
     
    Frank Drebin, Jun 6, 2012
    Frank Drebin, Jun 6, 2012
    #5
  8. Jun 18, 2012 #6
    stonedoc

    stonedoc Bobtail Member

    32
    0
    Apr 1, 2012
    Cola Town
    0
    Ok so I'm getting stuck on how to fill out 1 and 2 year projections can anyone help with some current market rates and how they may change in the future I don't want to just call the brokers b/c I'm afraid I will get on that cheap hauler list , Thanks
     
    stonedoc, Jun 18, 2012
    stonedoc, Jun 18, 2012
    #6
  9. Jun 18, 2012 #7
    Mr. PlumCrazy

    Mr. PlumCrazy Road Train Member

    1,341
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    Jul 30, 2009
    Lexington NC
    0
    Ok let me get this straight. So in 3 months you are planning on running a one truck outfit want to do marketing and taking advise from someone telling you one truck operations dont have to abide by the law. Bad Ideal It will take you more than 3 month to learn
     
    Mr. PlumCrazy, Jun 18, 2012
    Mr. PlumCrazy, Jun 18, 2012
    #7
    chalupa Thanks this.
  10. Jun 18, 2012 #8
    Frank Drebin

    Frank Drebin Bobtail Member

    13
    3
    Jun 4, 2012
    The West
    0
    And wants to forecast freight rates 2 years from now !!!:biggrin_2559:

     
    Frank Drebin, Jun 18, 2012
    Frank Drebin, Jun 18, 2012
    #8
    chalupa Thanks this.
  11. Jun 18, 2012 #9
    Guntoter

    Guntoter Road Train Member

    1,659
    1,521
    Mar 24, 2012
    Phoenix, AZ
    0
    Total Quality Logistics treated me well.

    You have to teach them how to treat you. NEVER EVER take the load for the price they say is "all we have in it"... They always have at least 25% more than they are telling you. The best thing you can do to not get on the cheap list is ALWAYS BE ON TIME!!! 3PL companies keep a log of your rates, performance, complaints, and compliments from customers.

    Every produce load I ever did I heard "we arent making anything on this" but they always called me back because I ALWAYS DELIVERED ON TIME!!!

    Be the go to guy and word of mouth will travel at 3PL companies.
     
    Guntoter, Jun 18, 2012
    Guntoter, Jun 18, 2012
    #9
    chalupa and stonedoc Thank this.
  12. Jun 19, 2012 #10
    stonedoc

    stonedoc Bobtail Member

    32
    0
    Apr 1, 2012
    Cola Town
    0
    I might be slow but I'm not stupid I guess I should have said I had confirmed the fact about the carb laws and I've been researching this for 3 months now ! I know I still have tons to learn that's why I'm on this forum I really do appreciate the many good tips from the truly helpful truckers on here Thanks again guys I can definitely use the help !
     
    stonedoc, Jun 19, 2012
    stonedoc, Jun 19, 2012
    #10
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