I Don't Know If I'm Disgusted or Confused

I went to the new... Pilot?... at Vann, TX, I-20 exit 540 across from the two loves, today.

The big sign sticking 60 ft in the air out by the interstate says its a Pilot & a Wendy's.
When you drive in, the fuel Island for the cars in the front & the truck fuel island in the back says Exxon.
When you go inside, everything is Gateway. Nothing... absolutely nothing except the big sign 60 ft in the air has Pilot on it. Not even Pilot coffee. Its Gateway coffee.
So, I don't get it.

But what really gets my goat, is the way these architects are designing these new truck stops, while management is bragging about how they are making them more convenient & adaptable for their customers.
This place, along with the newest Loves across the interstate.... when you pull in to the fuel isand, you have to pass the entrance to the fuel desk to get to the pumps, then pull up another 85 feet when your done fueling, then walk that 150 feet back to the entrance....??? What???
Its hard enough to get people to pull out of the fuel island as it is. Now they are putting the fuel desk entrance so as you have to backtrack to go in.
My point is.... convenient??? Gonna be harder to get some of these drivers to pull forward then walk 150 ft back through the fuel island to go inside.

Again, people (architechs) trying to design something they know nothing about.

New & improved.... convenient... better design.... Yeah, right... thanks for nothing Pilot... or Exxon... or Gateway.... whoever this thing belongs to.

 

Thank you for the insight. But why is the Gateway name/brand nowhere to be seen until you enter the store? Nothing indicates its a Gateway. No sign etc.
I can understand contracting with Exxon for fuel, but from the road, it indicates with a huge sign that its a Pilot with a Wendy's... LOL. Its crazy.

There used to be a Gateway at Kilgore, but its now sold out I think... at least it doesn't indicate its a Gateway from the interstate or Hwy 31(?).