Industry Push-Back/Resistance for New Chassis

Hello all,
I am new here and to the trucking industry in general so I appreciate any help/opinions you have on this topic. My company is looking at the pro's and con's for a new chassis, while I can't go into specifics due to confidentiality I'd love to hear from y'all what goes into the buying decisions for your equipment. What would motivate to switch chassis? What types of things turn you off (price, quality etc.)? How does a new company gain credibility to you?
Thanks for any and all help,
B

 

45 views and No one?

 

How much does fuel efficiency come into play with your decision?

 

Well I'm not a trucker, so it would be rent for the office... I figured it was an obvious motivation, but this isn't my field so I'd rather hear it straight from the source. Ok here's some more consideration I'd like to hear about: If the chassis easily allowed for access to undesirable road conditions and reduced the risk of theft would that make any difference towards you're buying decisions?

 

Thanks, you've been really helpful with the topic.