K. Rutherford “ Build relationships with brokers by hauling for free”

Yeah, he has made a living off the gullible. Only thing he did was have trucks leased to Fed ex.
most of the crap he spouts is common sense. He just wraps it up in a neat little package with a bow to make his excrement he slings more appealing.

#### is that guy still around?. Thought he
Fell out of favor years ago

 

Bull...cough cough...####! Certainly not how I have been doing it for the last year building my business. Ask for your rate, develop a 30 second elevator pitch if they ask why they should pay you said rate. Pick up on time, deliver on time and communicate however they want through out the load. This alone will help you stand out. Personally I believe they'll think you are a fool and the hell if I'm going to work for free. Also, don't let anyone tell you no one will work with you the first 90-days. True a lot won't, however there are a lot that will. I started with a husband/wife dispatch company that kept me running which was worth every dollar I paid them, allowing me to focus on running my business and learning the lanes etc...

 

I heard him tell a guy the other day that had what sounded to me like severe depression - that diet would solve the problem.

 

I don’t know what show you were listening to, he never said that. I guess you interpret things differently than everyone else.

When the market corrects it self, and it will, always has and always will. These schmucks that have recently gotten into the industry since 2008, and have only chased the rate, and haven’t built relationships with a few good brokers, will be in for a rude awakening.

 

I pretty much quit listening to him after him and Bruce Mallinson ran away from their "signature truck" fiasco and blamed it on the truck owner.

That's a good way to get tagged as a sucker. Your rate is a reflection of the value you supply. Only haul for free if the service you offer is worthless.

If you're trying to "earn" someone's business, a better way would be to solicit their most problematic load and make it work at a profitable rate. Be a problem solver, in other words.

There's a million brokers slinging a billion loads, every day. In 10 years I haven't come across any that would merit that much effort. Just answering the phone when they call, speaking English like a native, and being where I'm supposed to be at any given time, puts me in the top 1% of carriers without doing anything else.

All that said, I have 2-3 brokers I have an excellent relationship with and will bail them out of a hard spot without breaking it off in them. In return, I get loads that are never seen on load boards, or at a rate 20% or more higher than when they do post. I didn't buy those relationships with free stuff. I got it from having integrity and getting the job done without drama.

He's careful to stop short of malpractice. He gets these human magnets of misery on the hook, who are usually already under a doctor's care, and offers them something else to try. If he doesn't, someone else will. It's inevitable. It's just not the miracle it appears to be.

Cleaning up your diet can substantially improve your health. The KR healthy living program in a nutshell, free of charge.

 

[QUOTE="jason6541, ]post: 11701405, member: 81991 Only thing he did was have trucks leased to Fed ex.
most of the crap he spouts is common sense. He just wraps it up in a neat little package with a bow to make his excrement he slings more appealing.
[/QUOTE]

I’d really love to call in with some heavy haul/local questions for him, but I can’t stand listening to him long enough to hear what kind of bull #### he can pull out of his ### for an answer, I don’t care what you were getting for fuel milage with a single axle for fed-wrecks, there’s more to making money with a truck then that

 

Well said.

 

Never heard of such a thing. Trucking is business, and nothing is for free.

 

So, KR's advice is to grab your ankles...

And, someday that broker will fall in love with you.

That's hilarious.