When I call about a shipment 95% of brokers all sound the same. It's like there reading a script that was handed to them.
Over the years brokers use language I would describe as if I was talking to an accountant.
What lane do you run.
All in(rate price)
Paid to the truck.
47 thousands pounds of building materials(could not say 2x4's)
That's $x.xx per mile.
I'm just wondering if its like TIA or someone?
Where do you get your training brokers?
Me personally I didn’t receive any formal training but have learned to adapt over time what works best when communicating details on the load. It doesn’t take too many calls back and forth between a carrier and customer/shipper to figure out what most carriers like to know. So having all those details up front helps eliminate the wasteful back and forth phone calls to see if it’s going to work for the truck.
However I can’t say I always have 100% of the details from my customer at the time I post the load so sometimes there ends being some sort of back and forth despite my best efforts. I hate doing that because I feel it lessens my credibility in the eyes of the carrier but generally most people understand that is the way it works to a degree. I will usually only post loads like this when there is a degree of time sensitivity involved and I have good idea of what the load entails based on previous work with the customer.
I also adjust my pitch to a carrier on the fly as well. I generally try to seem as personable and professional as possible so I’ll take my time explaining things if it seems like the carrier I’m talking to will be receptive of it. However you can usually tell by the tone in a persons voice if they want to get straight to the point without any extra talk.
To the OP, I know what your saying though about how most brokers sound when discussing loads. I can’t say for sure but I’m guessing most of these companies require newbies to speak from a script. I guess that’s the only way to get someone with little industry experience to be able to communicate the details of a load. It just goes to show how much turnover there is if that’s how things normally sound when you talk to a broker about a load, because to me it doesn’t take to long to be able to talk semi intelligent about the load you are selling.PPDCT Thanks this.