Once you're setup... go to shippers in your area. Let them know who you are what you offer. If they don't want to hire you direct because you have just 1 unit then ask who takes care of their freight, perhaps you can find some steady work through whichever broker or larger company is handling their shipments. Just never work for cheap. Work for a steady market rate, only changing if fuel goes up, or down. Be fair. Over time you will develop a relationship. Eliminating a lot of the ups and downs. Not all customers are customers you want. I prefer to extend the olive branch first, if a customer later says so and so will do it for less...i remind them I never turn the screws tighter unless fuel goes up, and also ease off if fuel goes down. If they go with cheapo filippo, find yourself a new customer. When old customer wants you back, now YOU decide if you will continue the relationship, and at what new steady price. Never feel bad for either saying you have a new gig now, and question where cheapo went to. Steady is the name of the game. Or play the up and down game. Crush it come days and get crushed other days. That's how I like to do it at least.
Yes I know I have a car transporting business and doing that but just didint know where to look for reefer loads
For me I had a pretty good idea as I drove as a company driver hauling reefer for a few years before stepping out on my own. So it sort of came naturally. I also live in an area where reefer work is a good % of what's going on around me. Not like some places for example Wyoming you see more flatbeds tanks and other miscellaneous oilfield or drilling trucks and few reefers. Don't produce anything for them to haul.