Heartland to rebrand Missouri trucking company...

Discussion in 'Heartland' started by Trucker61016, Dec 10, 2025.

  1. Trucker61016

    Trucker61016 Road Train Member

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  3. RockinChair

    RockinChair Road Train Member

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  4. Trucker61016

    Trucker61016 Road Train Member

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    Apparently since they value cfi at $524 million .....no more cfi everything will be Heartland......plus they're changing the pay structure to match heartland......I bet lots of loyal drivers will bale vs working for heartland....
     
  5. bryan21384

    bryan21384 Road Train Member

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    Would it be an upgrade to go to Millis or Smith? My curiosity looms........
     
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  6. blairandgretchen

    blairandgretchen Road Train Member

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  7. dosgatos

    dosgatos Medium Load Member

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    It was stated that Heartland and Millis have been profitable, Smith just returned to profitability with losses attributed to CFI. Overall operating ratio for the group is 103% for third quarter compared to 105% for the first nine months. (For every $100 income, they spend $103)

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    Last edited: Dec 11, 2025
  8. blairandgretchen

    blairandgretchen Road Train Member

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    Crazy business - I remember this back in 2008 - Operating ratios were way out of whack.

    It's similar to the average family these days - Spend the paycheck and add 5% onto a credit card in the hopes you can pay it later.
     
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  9. RockinChair

    RockinChair Road Train Member

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    How can a company be profitable when it's running an OR above 99%?

    edit: And they're doing a stock buyback when they really need to be cutting costs. smh...
     
    Last edited: Dec 12, 2025
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  10. Bumper

    Bumper Road Train Member

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  11. supersnackbar

    supersnackbar Road Train Member

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    Wasn't CFI and Transport America merged together a while ago? What happened to T.A. Was T.A. part of W-TFI too?
     
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